Digital Media Marketing in Nepal

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Search Engine Optimization (SEO)

• • • On-page SEO optimization (meta tags, keyword research, content optimization).
    • Off-page SEO techniques (link building, guest blogging, social bookmarking).
    • Technical SEO (website speed optimization, mobile optimization, schema markup).
    • SEO auditing and analysis.

Search Engine Marketing (SEM)

• • • Google Ads (Search, Display, Video, Shopping campaigns).
    • Bing Ads.
    • Keyword research and selection.
    • Ad copywriting and optimization.
    • Campaign budgeting and bidding strategies.
    • Performance tracking and optimization.

WordPress

• • • Installation and setup.
    • Theme selection and customization.
    • Plugin management and customization.
    • Content creation and management.
    • Basic HTML/CSS knowledge for customization.
    • Website optimization for speed and SEO.

Content Marketing

• • • Content strategy development.
    • Content creation (blog posts, articles, infographics, videos).
    • Content distribution and promotion.
    • Content performance tracking and analysis.

Social Media Marketing (SMM)

• • • Social media strategy development.
    • Social media profile setup and optimization.
    • Content creation and publishing.
    • Community engagement and management.
    • Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads).
    • Social media analytics and reporting.

Email Marketing

• • • Email campaign planning and execution.
    • Email list building and segmentation.
    • Email automation setup.
    • Email copywriting and design.
    • Email performance tracking and optimization.

Analytics and Data Analysis

• • • Google Analytics setup and configuration.
    • Data interpretation and analysis.
    • Reporting and visualization (dashboards, reports).
    • A/B testing and conversion rate optimization.

Digital Strategy Development

• • • Audience research and segmentation.
    • Competitive analysis.
    • Goal setting and KPI definition.
    • Campaign planning and execution.
    • Budget allocation and forecasting.

Conversion Rate Optimization (CRO)

• • • Landing page optimization.
    • A/B testing and experimentation.
    • User experience (UX) optimization.
    • Conversion funnel analysis.

Mobile Marketing

• • • Mobile website optimization.
    • Mobile app marketing.
    • SMS marketing.
    • Location-based marketing